Who we are starts with what we believe.
We believe that adventure – no matter how small – lights a flame within us that helps us understand who we truly are. We believe that in the age of social media, we don’t really TALK to each other enough, or LISTEN to what’s going on around us. And we believe in the power of lungs filled with fresh air, no matter what you look like, where you sleep at night, or how you choose to live your life.
Some might say we live in a world divided. At every turn, we seem to be bombarded by images of beauty, of wealth and of seemingly unattainable happiness, making us bitter and unsatisfied with our lives. Well, screw that. We prefer to live in a world united, and our mission is to create opportunities for you, no matter where you are in the world, to experience how kick-ass life can really be.
Who are we? We’re a female-owned and operated company built on the strongest of foundations: diversity, camaraderie and adventure.
Put simply: we’re a bunch of chicks who believe that riding bikes will change your life.
What We Stand For
As much as we could talk about what we stand against (sexism, racism, ageism… the list could go on), our motto describes what we stand FOR. And it’s pretty simple.
Live for the moment. Life will pass you by in an instant. Stop putting off your life because you’re waiting for a better time. This is it. Life is now. No regrets.
Laugh as often as you can; it really is the best medicine. Be goofy. Tell jokes. Don’t sweat the small stuff (and it’s all small stuff).
Love is the strongest emotion of all, much more powerful than hate or anger. Love your friends, love your family and, most of all, love yourself.
Ride your damn bike.
About Our Leadership Team
Chicks Who Ride Bikes was founded in 2013 by Jordana Blackman, and is now the largest community of female cyclists in the country. CWRB has hosted and sponsored dozens of events around Australia and supports initiatives such as SheRides, Diamonds in the Dirt and Chicks In The Sticks.
Jordana is a active transport consultant in the Major Infrastructure sector and understands the power and value of female networks in male dominated environments.
Before joining CWRB, Katey has held a number of board positions, including at the Australian Sports Commission, Cycling Australia and Bicycle NSW. She works in broadcasting as a sports commentator, and has an extensive history in event and community management.
With two decades in elite sport, as an athlete, commentator and administrator, Katey believes strongly in the power and lessons that elite athletes can share to enable and empower women to take the next step in their careers.