Women Involved Series
I packed a backpack with about a week’s worth of food, because, you know, hangry, and rode 70km. It took me almost 5 hours and I could not have been more proud. It was at that moment I realized I was capable of so much on my own and I couldn’t wait to get out and explore.
“As the founder of established cycling group and new e-commerce site Chicks Who Ride Bikes, Jordana Blackman learned the trick to remaining agile is to continuously reach outside of your own business.”
“At Christmas, it’s not just women buying for themselves – as it might traditionally be most of the year round,” she explains. “Men are buying for women too. Cycling is an addictive sport. One piece of kit is never enough! Which means it’s always a good gift option.”
Cycling Luminaries Awards
Jordana Blackman has been recognised for her outstanding development work for women that has seen ‘Chicks Who Ride Bikes’ (CWRB) grow from 12 members to over 2,000 in Queensland alone. Organising events, running skills and other cycling courses in a relaxed and fun atmosphere, training the industry how to support women cycling and representing women’s cycling on several panels and committees ensures that CWRB is present across the entire spectrum of cycling.
Why Don’t More Women Race
The problem, as Jordana sees it, isn’t in identifying that women might want different things from their cycling from men, but in the patriarchal assumption that they do, or that they should. She writes: ‘The problem here – the REAL problem – is that women are misunderstood by the bike industry.’